Our major differentiator was the recent completion of a nearly identical bridge replacement project. As part of the response, I wrote a strategically framed in-depth project description

My work included: 

• Identifying messaging and choosing content based on our strategic analysis of the client and their hot-button issues, 

• Interviewing staff to hone in on specifics of how their work on the Port Mann Bridge would translate to the new project 

• Writing the project description 

• Working with graphic designers to identify photos that showed the similarities of the work and environment 

• Doing additional research and refining the content after each review cycle 

As lead editor for the proposal, I also developed strategies, branding, and messaging; led brainstorms and provided developmental editing for other sections; re-wrote and edited sections, and performed the final “one voice” edit; and supervised additional editors, including assigning and reviewing work.