The executive summary did not have the usual space limitations that many proposals have, but it was still imperative to limit the scope and focus the decision makers' attention on the most important issues.

The Red team review evaluated a draft and discussed the client’s decision-making factors. Having all the voices in the room helped focus the entire team on the most important goals for the document. 

For example, the proposal sponsors reminded the group that the client knew most staff from an early works project. I proposed turning this into a differentiator as “The Team You Know.” Simply listing names and omitting the bios freed space to highlight the strength of a team with both in-house oil & gas and marine construction experience. 

Although the proposal was not likely to be a low-cost leader, some support remained for addressing value.

The graphic designer proposed an unusual solution that made space for all these points and show the entire 2-mile-long project alignment. Two double-sided 11x17” sheets gave room for a visual summary that addressed the client’s hot buttons and demonstrated our advantages, including cost savings. 

My work included: 

• Developing strategic messaging based on client research, project restrictions, technical approach and differentiators

• Writing the second draft through final version, incorporating the differing perspectives

• Working with the designers to convert text into graphics for easier reading

• Revising and editing the piece following later reviews

As lead editor, I also led section brainstorms and provided developmental editing; re-wrote and edited sections; performed the final “one voice” edit; and supervised additional editors, including assigning and reviewing work.